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A longitudinal perspective of mHealth services: the impact of trust and perceived usefulness

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  • K. Anil Babar

Abstract

Consumer beliefs like trust are considered as significant determinant of mHealth services adoption. However, very few research has focused on how consumer trust in mHealth services evolves over time. And research has not yet measured the potential role of trust or how early-trust might influence the post-adoption and usage. To fill this gap, this study has drawn on extended valence theory and expectation-confirmation theory in a longitudinal study of trust in mhealth services. This study examined how other beliefs of the consumers (perceived usefulness) interacts with trust and how these beliefs together impacts the users' behaviour and intention concerning mHealth services at both pre and post usage. Data were collected from the university student's pre and post usage with the duration of eight weeks. The outcome of the study exhibited that trust and perceived usefulness are crucial beliefs at both pre and post stages in consumer acceptance of mHealth services.

Suggested Citation

  • K. Anil Babar, 2024. "A longitudinal perspective of mHealth services: the impact of trust and perceived usefulness," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 47(2), pages 149-172.
    • Handle: RePEc:ids:ijbisy:v:47:y:2024:i:2:p:149-172
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