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Competitive intelligence process and strategic performance of banking sector in Pakistan

Author

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  • Nadia Hanif
  • Noman Arshed
  • Hasan Farid

Abstract

Resource-based view (RBV) and knowledge-based view (KBV) of the firm are the key viewpoints of strategic planning for accomplishment of superior strategic benefits and sustainable competitive advantage via creating valuable competencies. Competitive intelligence (CI) process is a mechanism to achieve superior long-term strategic performance leading to sustainable competitive advantage under the umbrella of RBV and KBV. This study surveyed 200 banking officials from Lahore, Pakistan using the questionnaire which was pre-tested for validity both face and content. The instruments used in the questionnaire successfully converged to desired latent variables entitled as strategic performance, planning and focus, information gathering, analysis, communication, cultural awareness and process structure. The results showed that all the components of CI process significantly affect the strategic performance of the banks. Top management may consider the implementation of formal CI unit as this study concluded a positive significant impact of CI process on strategic performance of banks. In addition, banks top management can organise CI awareness programs which can improve participation of employees at all phases of CI process.

Suggested Citation

  • Nadia Hanif & Noman Arshed & Hasan Farid, 2022. "Competitive intelligence process and strategic performance of banking sector in Pakistan," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 39(1), pages 52-75.
    • Handle: RePEc:ids:ijbisy:v:39:y:2022:i:1:p:52-75
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    Cited by:

    1. Michele Samuele Borgia & Francesca Di Virgilio & Maura La Torre & Muhammad Adnan Khan, 2022. "Relationship between Work-Life Balance and Job Performance Moderated by Knowledge Risks: Are Bank Employees Ready?," Sustainability, MDPI, vol. 14(9), pages 1-20, April.

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