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Exploring travellers booking factors through online booking agency

Author

Listed:
  • Mohd Haniff Jedin
  • Kohila Ranjini Annathurai

Abstract

The aim of this study is to explore the factors that travellers search for when booking the hotel through online travel agency. A survey and convenience sampling method were used in this study. For the data analysis, the researcher used 398 questionnaires which were distributed at Penang International Airport, Malaysia. The questionnaires were distributed among the travellers who travel through aviation industry. Result shows that exploratory factor analysis has identified 13 key factors of which travellers refer the most. Moreover, the result shows that, this factor analysis is appropriate and do have patterned relationship amongst the variables. Furthermore, this study provides a clear understanding for online travel agency regarding the needs of the travellers as this study helps the online travel agency to identify the factors that lead the travellers to repurchase their services which is indirectly helps the online travel agency in generating profits.

Suggested Citation

  • Mohd Haniff Jedin & Kohila Ranjini Annathurai, 2020. "Exploring travellers booking factors through online booking agency," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 35(1), pages 45-62.
    • Handle: RePEc:ids:ijbisy:v:35:y:2020:i:1:p:45-62
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    Citations

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    Cited by:

    1. Alina Petronela Pricope Vancia & Codruța Adina Băltescu & Gabriel Brătucu & Alina Simona Tecău & Ioana Bianca Chițu & Liliana Duguleană, 2023. "Examining the Disruptive Potential of Generation Z Tourists on the Travel Industry in the Digital Age," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
    2. Dudek Andrzej & Jaremen Daria Elżbieta & Michalska-Dudek Izabela & Walesiak Marek, 2022. "The Impact of the Covid-19 Pandemic Threat on Purchase Decisions of Travel Agency Customers in Poland," Polish Journal of Sport and Tourism, Sciendo, vol. 29(4), pages 37-45, December.

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