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Intention to adopt mobile banking in Bangladesh: an empirical study of emerging economy

Author

Listed:
  • Md Shamimul Islam
  • Noorliza Karia
  • Muhammad Khaleel
  • Firdaus Bin Ahmad Fauzi
  • Mohamed Soliman Mohamed Soliman
  • Jamshed Khalid
  • Md. Yeasir Arafat Bhuiyan
  • Md. Abdullah Al Mamun

Abstract

Mobile banking is an advanced form of traditional banking. In Bangladesh, despite the initiatives by the banking companies to continuously upgrade their facilities to support mobile banking, customers' adoption rates are still low. Thus, the aim of this study is to investigate the factors influencing the behaviour of customers to adopt mobile banking. By adaptation of the unified theory of acceptance and use of technology (UTAUT), the study used partial least square (PLS) and structural equation modeling (SEM) to achieve the result. It was found that all the factors listed are significantly influencing the behaviour of the customers, except the factor of performance expectancy. The study concluded that the mobile users outside Dhaka, the capital city of the country, are not much aware of mobile banking as compared to mobile users in the capital city. By extending the previous study, this study contributed to the existing literature and to the body of knowledge in general. The theoretical and managerial implications, as well as the directions for future research were also stated.

Suggested Citation

  • Md Shamimul Islam & Noorliza Karia & Muhammad Khaleel & Firdaus Bin Ahmad Fauzi & Mohamed Soliman Mohamed Soliman & Jamshed Khalid & Md. Yeasir Arafat Bhuiyan & Md. Abdullah Al Mamun, 2019. "Intention to adopt mobile banking in Bangladesh: an empirical study of emerging economy," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 31(1), pages 136-151.
  • Handle: RePEc:ids:ijbisy:v:31:y:2019:i:1:p:136-151
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    Citations

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    Cited by:

    1. Jadil, Yassine & Rana, Nripendra P. & Dwivedi, Yogesh K., 2021. "A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture," Journal of Business Research, Elsevier, vol. 132(C), pages 354-372.
    2. Mkombo, Alfred Lameck & Wahua, Lawrence, 2024. "Review of Behavioural Intention to use Mobile Financial Services," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 1520-1538, January.

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