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Putting the world in the world wide web: the globalisation of the internet

Author

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  • Timothy Shea
  • Godwin Ariguzo
  • D. Steven White

Abstract

Without question, the first decade of the internet as a mass communications platform belonged to the USA. US universities, businesses and users dominated the online landscape to the point that English became the language of choice of the world wide web. However, as internet technology and access diffuses to more countries, will US dominance of the internet continue? The authors argue that one tipping point has already occurred – the majority of users on the internet today are non-native English speakers. The next tipping point, not too far away, is when non-native English speakers conduct the majority of e-commerce. The paper discusses internet usage trends, including language, diffusion models and the challenges facing businesses figuring out when and how to effectively compete in the trillion dollar e-commerce marketplace. This paper concludes with research opportunities.

Suggested Citation

  • Timothy Shea & Godwin Ariguzo & D. Steven White, 2007. "Putting the world in the world wide web: the globalisation of the internet," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 2(1), pages 75-98.
    • Handle: RePEc:ids:ijbisy:v:2:y:2007:i:1:p:75-98
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    Cited by:

    1. Mark Graham, 2011. "Time machines and virtual portals," Progress in Development Studies, , vol. 11(3), pages 211-227, July.
    2. Ellen Helsper & Monica M. Gerber, 2012. "The plausibility of cross-national comparisons of internet use types," LSE Research Online Documents on Economics 42956, London School of Economics and Political Science, LSE Library.

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