IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v29y2018i1p4-22.html
   My bibliography  Save this article

A user study on trust perception in persuasive technology

Author

Listed:
  • Wan Nooraishya Wan Ahmad
  • Nazlena Mohamad Ali

Abstract

A wide range of persuasive technologies has been developed for many different issues to assist people in changing their attitude or behaviour. However, whether or not users trust persuasive technology and which trust perception affects them more in making trust decision are yet to be found out. Therefore, this study aimed to examine users' trust level and its trust perceptions using two types of persuasive technologies, for example, health application and educational games on the environmental issues. The questionnaire is used as an instrument to measure trust level and trust perceptions. A pre-and-post-test approach is used to study 25 participants who are required to use both types of persuasive technology concurrently for six weeks. The finding shows that the users' trust is at low-level, indicating a significant lack of trust problem. Cognitive trust dominates the trust decision-making though it is correlated with affective trust.

Suggested Citation

  • Wan Nooraishya Wan Ahmad & Nazlena Mohamad Ali, 2018. "A user study on trust perception in persuasive technology," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 29(1), pages 4-22.
    • Handle: RePEc:ids:ijbisy:v:29:y:2018:i:1:p:4-22
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=93999
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:29:y:2018:i:1:p:4-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.