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Social commerce adoption research from the consumer context: a literature review

Author

Listed:
  • Salma S. Abed
  • Yogesh K. Dwivedi
  • Michael D. Williams

Abstract

This study examined the adoption of social commerce from the consumer perspective of information technology innovations. An overview of the concept of innovation adoption and social media definitions and functions are presented as well as the concepts of social commerce; these are identified to offer some background. Furthermore, previous researches investigating social commerce are highlighted and the empirical research investigating social commerce adoption utilising IS theories are described in detail. Finally, the discussion, research gaps and future lines of research are highlighted.

Suggested Citation

  • Salma S. Abed & Yogesh K. Dwivedi & Michael D. Williams, 2017. "Social commerce adoption research from the consumer context: a literature review," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 25(4), pages 510-525.
    • Handle: RePEc:ids:ijbisy:v:25:y:2017:i:4:p:510-525
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    Cited by:

    1. Vania Ivanova & Irena Slavova, 2018. "Ecological Transformation in Bulgaria - New Challenges to the Businesses and the Government," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 4, May - Aug.

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