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Using DEMATEL to construct influential network relation map of consumer decision-making in e-marketplace

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  • Anil Kumar
  • Manoj Kumar Dash

Abstract

Prodigious growth of the internet offers companies many chances to implement new business models, which led to the search of novel techniques for conducting effective marketing business and to reinforce their competitiveness in the marketplace. Commerce is now undergoing a revolutionary phase, where the medium of communication between the customer and the merchant is electronic. The cutting edge for business today is e-marketing. Now there is a need to leverage the knowledge of domain experts in evaluating the consumer decision making in the e-marketplace. The purpose of this study is to construct influential network relation map (INRM) of consumer decision making in the e-marketplace. For this decision making trial and evaluation laboratory (DEMATEL) approach is used to investigate the interrelation among perspectives and criteria by the survey of experts. This study provides solutions to improve service quality, optimise source allocation, customise their product/services according to the need of customers and enhance online reputation by increasing customer retention.

Suggested Citation

  • Anil Kumar & Manoj Kumar Dash, 2016. "Using DEMATEL to construct influential network relation map of consumer decision-making in e-marketplace," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 21(1), pages 48-72.
    • Handle: RePEc:ids:ijbisy:v:21:y:2016:i:1:p:48-72
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    Citations

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    Cited by:

    1. Canbay, Kamile & Akman, Gulsen, 2023. "Investigating changes of total quality management principles in the context of Industry 4.0: Viewpoint from an emerging economy," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    2. Luthra, Sunil & Kumar, Anil & Sharma, Manu & Arturo Garza-Reyes, Jose & Kumar, Vikas, 2022. "An analysis of operational behavioural factors and circular economy practices in SMEs: An emerging economy perspective," Journal of Business Research, Elsevier, vol. 141(C), pages 321-336.
    3. Yongbo Li & Ali Diabat & Chung-Cheng Lu, 2020. "Leagile supplier selection in Chinese textile industries: a DEMATEL approach," Annals of Operations Research, Springer, vol. 287(1), pages 303-322, April.
    4. Kumar, Anil & Luthra, Sunil & Khandelwal, Dinesh Kumar & Mehta, Rajneesh & Chaudhary, Nityanand & Bhatia, Sukhdev, 2017. "Measuring and improving customer retention at authorised automobile workshops after free services," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 93-102.
    5. Vivek Agrawal & Rajendra P. Mohanty & Sucheta Agarwal & Jitendra Kumar Dixit & Anand M. Agrawal, 2023. "Analyzing critical success factors for sustainable green supply chain management," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8233-8258, August.
    6. Vineet Kaushik & Ashwani Kumar & Himanshu Gupta & Gaurav Dixit, 2022. "Modelling and prioritizing the factors for online apparel return using BWM approach," Electronic Commerce Research, Springer, vol. 22(3), pages 843-873, September.
    7. Anil Kumar & Manoj Kumar Dash, 2017. "Using Fuzzy Delphi and Generalized Fuzzy TOPSIS to Evaluate Technological Service Flexibility Dimensions of Internet Malls," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(2), pages 153-161, June.
    8. Vivek Agrawal & Nitin Seth & Jitendra Kumar Dixit, 2022. "A combined AHP–TOPSIS–DEMATEL approach for evaluating success factors of e-service quality: an experience from Indian banking industry," Electronic Commerce Research, Springer, vol. 22(3), pages 715-747, September.

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