The effect of website interface features on e-commerce: an empirical investigation using the use and gratification theory
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- Fahad Ali Algamash & Munir Shehu Mashi & Mohammad Nurul Alam, 2022. "Understanding the Antecedents of Use of E-Commerce and Consumers’ E-Loyalty in Saudi Arabia Amid the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(22), pages 1-19, November.
- Wong Foong Yee & Siew Imm Ng & Kaixin Seng & Xin-Jean Lim & Thanuja Rathakrishnan, 2022. "How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 114-130, June.
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Keywords
use and gratification theory; website interface features; e-commerce; human factors; computer factors; informativeness; entertainment; irritation; web user attitudes; websites; structural equation modelling; SEM; business information systems; electronic commerce.;All these keywords.
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