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SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review

Author

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  • Salma S. Abed
  • Yogesh K. Dwivedi
  • Michael D. Williams

Abstract

Through the analysis of a number of previous studies, this article aims to present an overview of extent literature on the adoption of e-commerce by small- and medium-sized enterprises (SMEs) using social media in a Saudi Arabian context. An extensive literature review has been grouped and represented in six different categories including information and communications technology (ICT) adoption, e-commerce adoption by organisations, consumer adoption of e-commerce, e-commerce adoption by SMEs including the use of social media to adopt e-commerce and the use of social media by SMEs to adopt e-commerce in a Saudi Arabian context. The studies are analysed, literature gaps are highlighted and further research directions within the field are proposed.

Suggested Citation

  • Salma S. Abed & Yogesh K. Dwivedi & Michael D. Williams, 2015. "SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 19(2), pages 159-179.
    • Handle: RePEc:ids:ijbisy:v:19:y:2015:i:2:p:159-179
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    Cited by:

    1. Fahad Nasser F. Alarjani & Bilal Anwar & Hassan Danial Aslam & Shahid Iqbal & Arslan Ayub, 2020. "A Moderated Mediation Model of Entrepreneurial Self-Efficacy, Institutional Environment, and Entrepreneurial Orientation for SME Development," SAGE Open, , vol. 10(3), pages 21582440209, July.
    2. Ghazanfar Ali Abbasi & Noor Fareen Abdul Rahim & Hongyan Wu & Mohammad Iranmanesh & Benjamin Ng Chee Keong, 2022. "Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator," SAGE Open, , vol. 12(1), pages 21582440211, January.

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