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The impact of social networking functionalities on online shopping: an examination of the web's relative advantage

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  • Ree Ho
  • Doug Vogel

Abstract

Exponential growth of social networking has provided a revolutionary tool for firms to improve internet marketing activities. Firms are motivated to use social networking sites as they recognise the importance of having closer collaboration, improved customer relationship and, ultimately, increased sales transactions. In particular, social networking functionalities such as user generated contents and user collaboration are two of the main features of social networking site. The research survey is based upon a sample of 221 Facebook users. The findings illustrate that the web's relative advantages consisting of trust, convenience and information quality obtained from online resellers' website can facilitate an interactive and user-centred environment for electronic commerce. In addition, the relative advantages of the web largely depend on peers and engagement with sellers derived from social networking sites.

Suggested Citation

  • Ree Ho & Doug Vogel, 2014. "The impact of social networking functionalities on online shopping: an examination of the web's relative advantage," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 16(1), pages 25-41.
    • Handle: RePEc:ids:ijbisy:v:16:y:2014:i:1:p:25-41
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    Cited by:

    1. Vanita Rani & Satish Kumar, 2023. "MCDM Method for Evaluating and Ranking the Online Shopping Websites Based on a Novel Distance Measure Under Intuitionistic Fuzzy Environment," SN Operations Research Forum, Springer, vol. 4(4), pages 1-34, December.
    2. Seigner, Benedikt David Christian & Milanov, Hana & Lundmark, Erik & Shepherd, Dean A., 2023. "Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media," Journal of Business Venturing, Elsevier, vol. 38(2).

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