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Exploring technology acceptance for online food services

Author

Listed:
  • Tugrul U. Daim
  • A. Nuri Basoglu
  • Deniz Gunay
  • Ceren Yildiz
  • Fredy Gomez

Abstract

This paper explores the factors which may affect customers' choices for online shopping, and thus help online food sellers innovate. A theoretical framework based on technology acceptance model was developed for this sector. A survey instrument was used to validate the framework. We found that the most important factors affecting online food shopping are: the speed of the website, fast response time on online services and kindness and quality of the personnel. Contrary to our estimations, some extra features such as a dietician support for menus, a list of nutritive values for every meal and displaying the ingredients of the meal were found unnecessary by the customers who buy food through online services.

Suggested Citation

  • Tugrul U. Daim & A. Nuri Basoglu & Deniz Gunay & Ceren Yildiz & Fredy Gomez, 2013. "Exploring technology acceptance for online food services," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 12(4), pages 383-403.
    • Handle: RePEc:ids:ijbisy:v:12:y:2013:i:4:p:383-403
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    Citations

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    Cited by:

    1. Magadán-Díaz, Marta & Sotiriadis, Marios & Rivas-García, Jesús, 2019. "Drivers of eco-innovation in the Spanish hospitality industry," MPRA Paper 94090, University Library of Munich, Germany.
    2. Kumar, Shashank & Raut, Rakesh D. & Agrawal, Nishant & Cheikhrouhou, Naoufel & Sharma, Mahak & Daim, Tugrul, 2022. "Integrated blockchain and internet of things in the food supply chain: Adoption barriers," Technovation, Elsevier, vol. 118(C).

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