IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v9y2015i4p470-485.html
   My bibliography  Save this article

Developing a fuzzy enhanced Russell measure for media selection

Author

Listed:
  • Nazanin Ahmady
  • Reza Farzipoor Saen
  • Elham Ahmady
  • Amir Hossein Sadeghi

Abstract

Nowadays, companies spend a lot of money on advertising, but in many situations much of their expenditures are wasted. One of the important factors that can prevent this wasting is selecting the right media. This paper proposes a fuzzy enhanced Russell measure data envelopment analysis (FERM-DEA) model for selecting media in the presence of fuzzy data and enables the decision maker to evaluate full efficiency and compare them with each other. A numerical example validates the proposed model.

Suggested Citation

  • Nazanin Ahmady & Reza Farzipoor Saen & Elham Ahmady & Amir Hossein Sadeghi, 2015. "Developing a fuzzy enhanced Russell measure for media selection," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 9(4), pages 470-485.
    • Handle: RePEc:ids:ijbire:v:9:y:2015:i:4:p:470-485
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=70179
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:9:y:2015:i:4:p:470-485. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.