IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v5y2011i1p89-100.html
   My bibliography  Save this article

Perception of youth towards 3G technology in mobile phone in India

Author

Listed:
  • Sita Mishra

Abstract

Mobile phones are the backbone of mobile communications and have experienced explosive growth in recent years. The mobile phone industry continually launches new technology to entice consumers. The introduction of new technology is unavoidable in a competitive environment; as a result telecommunication marketers have to deal with a high uncertainty regarding consumers' preferences and acceptance of various new technologies. Competition among mobile phone service providers in India is expected to grow more intense once the government allows private telecommunication service providers to roll out 3G services. The focus of this exploratory study is to study perception of the youth about 3G technology in mobile phones and the factors which affect the attractiveness towards 3G technology.

Suggested Citation

  • Sita Mishra, 2011. "Perception of youth towards 3G technology in mobile phone in India," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 5(1), pages 89-100.
    • Handle: RePEc:ids:ijbire:v:5:y:2011:i:1:p:89-100
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=37259
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:5:y:2011:i:1:p:89-100. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.