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Platform-oriented product development: prospects and limitations

Author

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  • Ahm Shamsuzzoha
  • Tauno Kekale

Abstract

Globalised demands for products variants with reduced developmental time lead firms to consider effective and organised product development approach. In order to fulfil these requirements, manufacturing firms are increasingly moving towards platform-oriented product development or are planning to do so to reduce complexity and better leverage investments in product design, manufacturing and marketing. In this paper, an overview of key topics related to platform design and product variety management is provided. A review of recent works on product platform design and its application to industries is discussed. A generic design structure matrix (DSM) tool is presented that outlines an effective methodology for platform design. This methodology is explained through presenting an example of a diesel fueled ship engine. Different limitations and risks associated with the management of platform-based product design and development are discussed along with some future research directions too.

Suggested Citation

  • Ahm Shamsuzzoha & Tauno Kekale, 2010. "Platform-oriented product development: prospects and limitations," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 4(3), pages 179-194.
    • Handle: RePEc:ids:ijbire:v:4:y:2010:i:3:p:179-194
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    Cited by:

    1. Dekkers, Rob & Chang, C.M. & Kreutzfeldt, Jochen, 2013. "The interface between “product design and engineering” and manufacturing: A review of the literature and empirical evidence," International Journal of Production Economics, Elsevier, vol. 144(1), pages 316-333.

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