IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v36y2025i1p75-102.html
   My bibliography  Save this article

Positive affect and normative evaluation as mediators in the impulsiveness and Gen-Y impulse purchase urges

Author

Listed:
  • Yi Yong Lee
  • Chin Lay Gan

Abstract

This study examines the role of the individual factor impulse buying tendency (IBT) on the urge to buy impulsively (UB) through the mediations of positive affect (PA) and normative evaluation (NE). The structural model of this study was analysed using structural equation modelling conducted in Smart PLS 3.0. Findings revealed that IBT, PA, and NE significantly predicted UB. IBT significantly predicted the PA and NE. Both PA and NE have partially mediated the relationship between IBT and UB. The overall findings of this study could enrich the understanding of impulse purchase behaviour, particularly in the Malaysian Gen-Y context.

Suggested Citation

  • Yi Yong Lee & Chin Lay Gan, 2025. "Positive affect and normative evaluation as mediators in the impulsiveness and Gen-Y impulse purchase urges," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 36(1), pages 75-102.
    • Handle: RePEc:ids:ijbire:v:36:y:2025:i:1:p:75-102
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=143945
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:36:y:2025:i:1:p:75-102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.