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The innovative organisation of Airbnb: business model innovation and holacracy structure to enhance innovative business behaviour coping with the impact of the COVID-19

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  • Hiroko Oe
  • Linh Le

Abstract

Challenging traditional hotel chains, Airbnb is widely known as a major disruptor in the industry of short-term accommodation rentals and is broadening to other hospitality services. On a commission-based digital platform, Airbnb operates as a peer-to-peer business provider where it is driven to match guests and hosts with listings or experiences of relevance at an affordable price. The corporation has originated from the edge of the market, disrupting the contemporary hotel business and amplifying its influence on the mainstream. This article aims to evaluate Airbnb in the light of business model innovation and disruptive innovation theory. Themes will be discussed and presented on how to enhance innovative business strategies based on the unique organisational framework holacracy, which should be the key factor in sustaining business during and after the COVID-19 lockdown.

Suggested Citation

  • Hiroko Oe & Linh Le, 2023. "The innovative organisation of Airbnb: business model innovation and holacracy structure to enhance innovative business behaviour coping with the impact of the COVID-19," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 30(1), pages 84-101.
    • Handle: RePEc:ids:ijbire:v:30:y:2023:i:1:p:84-101
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    Cited by:

    1. Tran Thi Van Trang & Mai Ngoc Khuong, 2023. "The role of risk factors, partner compatibility, organizational creativity and co-creation value on firm performance: evidence from SMEs in Vietnam," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(2), pages 449-475.

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