IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v22y2020i4p523-545.html
   My bibliography  Save this article

Does media influence fashion consciousness of Muslim women consumers: evidences from the United Arab Emirates

Author

Listed:
  • A.M. Sakkthivel
  • Beenish Shameem
  • Saleem Mushtaq

Abstract

This paper focuses on finding and testing the selected constructs that influence the fashion consciousness of women consumers belonging to Islamic religion in United Arab Emirates (UAE). The study chose pertinent constructs such as cultural, social, personal and media variables and intended to find the impact of the same over target respondents, i.e., women consumers (UAE nationals) from Islamic religion. The results revealed that: 1) all the selected variables were found to have significant impact over fashion consciousness of women consumers; 2) media variables were found to have higher influence over fashion consciousness of women consumers belonging to Islamic religion, followed by cultural and social variables. The implications of the outcomes were discussed.

Suggested Citation

  • A.M. Sakkthivel & Beenish Shameem & Saleem Mushtaq, 2020. "Does media influence fashion consciousness of Muslim women consumers: evidences from the United Arab Emirates," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 22(4), pages 523-545.
    • Handle: RePEc:ids:ijbire:v:22:y:2020:i:4:p:523-545
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=109039
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:22:y:2020:i:4:p:523-545. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.