Eco marketing and innovations in developing sustainable and green environmental standards

Green accounting is a new and evolving concept of accounting consisting of eco marketing with well-defined standards for production consisting of wide-ranging eco-friendly products and processes, satisfying environmental friendly standards and norms. The article focuses on the significance of green branding, green processing and environmental standards which stresses on innovations in practices with a view to develop a sound and sustainable environment. The article examines how green consumerism can be linked to green-marketing and the extent that can influence the environment within and outside the business. The scope of involving green marketing and adopting green processes can be linked with ISO standards. Most highlighted part of the article focuses on the amalgamation of profitability of the organisation with the environmental concerns of the nation suggesting typical ways through which such mammoth task can be achieved fully. Finally, the article studies, at some length, the operational aspect of implementing environmental management system in production and processing of goods and services.