IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v14y2017i1p1-17.html
   My bibliography  Save this article

Assessing product concept of a chocolate formulated with vegetal extracts

Author

Listed:
  • Wlisses Bonelá Fontoura
  • Gisele De Lorena Diniz Chaves
  • Leonardo Da Silva Arrieche

Abstract

The food industry, especially chocolate and cocoa products, undergoes intense competition and evolution, which demands the development of new food products. However, the success of a new product depends on accurate identification of customer needs to achieve market acceptance. Therefore, this study aims to assess the product concept of a chocolate formulated with vegetal extracts, macadamia nuts in this case, which is lactose free and contains no animal ingredients. The city of São Mateus, located in the State of Espirito Santo, is the second-largest producer of macadamia nuts in Brazil; thus, due to its prominence in macadamia nut production, we decided to use this city to examine the influence of regional appeal in accepting this new product (macadamia chocolate). For this research, data were collected from buyers in three different local supermarkets. The data collected in the area were statistically analysed for variables of interest. Based on this data, we demonstrate the characteristics of potential consumers of this new product and provide an analysis of the consumers' personal characteristics as a function of the acceptance of this product.

Suggested Citation

  • Wlisses Bonelá Fontoura & Gisele De Lorena Diniz Chaves & Leonardo Da Silva Arrieche, 2017. "Assessing product concept of a chocolate formulated with vegetal extracts," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 14(1), pages 1-17.
    • Handle: RePEc:ids:ijbire:v:14:y:2017:i:1:p:1-17
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=85777
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:14:y:2017:i:1:p:1-17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.