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A study on adoption of mobile wallet: moderating role of gender

Author

Listed:
  • Arijit Goswami
  • Bhavna Prajapati
  • Archa Agrawal
  • Drishti Tibrewala

Abstract

The cashless economy is growing with ease of usage and its applicability. Mobile wallet helps in payment electronically with the use of a device. The modes of payment have shifted from traditional way to digital payment. Several factors like attitude, mobility, perceived usefulness, perceived ease of use, perceived security, and social influence encourage the customers to use mobile wallets. The paper aims to find out the various factors, which motivate people in the adoption of mobile wallets. To add more gender was used as moderating variable to investigate whether males and females are of the same opinion towards intention to use mobile wallets. A total of 238 respondents were administered by partial least square structural equational modelling (PLS-SEM) in Smart PLS version 3.3.2. The paper will be beneficial for all the e-wallet companies.

Suggested Citation

  • Arijit Goswami & Bhavna Prajapati & Archa Agrawal & Drishti Tibrewala, 2025. "A study on adoption of mobile wallet: moderating role of gender," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 39(3/4), pages 401-414.
    • Handle: RePEc:ids:ijbglo:v:39:y:2025:i:3/4:p:401-414
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