IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v38y2024i3p405-424.html
   My bibliography  Save this article

An empirical analysis of social and market dynamics influencing investment decision making of equity investors in India

Author

Listed:
  • P.H. Haritha
  • Rashmi Uchil

Abstract

This empirical study analyses the influence of factors such as market and social dynamics on the Indian equity market of individual investors. Due to advancements in science and technology, the media and the internet make the information quickly accessible to the investors. Technology advancement plays a major role in the process of investment decision making of equity investors. The aim of this paper is to study the influence of social and market dynamics influence of investment decision making by Indian equity investors. The various social dynamics, which influence investors' decision-making, mainly includes media, internet and social interaction. Change in market conditions influences the stock market, which consequently influences the investment decision making of equity investment. To analyse the data, factor analysis and multiple regression were used. The results from a representative sample of individual investors pointed out that their resolution in stock selection was strongly influenced by the behavioural factors of those investors. The major findings of this study are to understand the social and market dynamics influencing investment decision making of equity investors in India.

Suggested Citation

  • P.H. Haritha & Rashmi Uchil, 2024. "An empirical analysis of social and market dynamics influencing investment decision making of equity investors in India," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 38(3), pages 405-424.
  • Handle: RePEc:ids:ijbglo:v:38:y:2024:i:3:p:405-424
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=142245
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:38:y:2024:i:3:p:405-424. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.