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Opportunities and challenges ahead of start-ups in emerging markets in the era of sharing economy and globalisation

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  • Kaushal Kishore

Abstract

The start-ups culture is going up across the nations post-year 2008-2009. The birth of several institutions to support such budding entrepreneurs and start-ups are the real motivation for them. It is a known fact that such start-ups have reduced the burden of the economy and government in terms of shifting from job seeker to job creator. The purpose of the research is to study opportunities and challenges ahead of start-ups in emerging markets and analyse the possibility of globalisation. The study also includes analysing the existing business model of leading start-ups in emerging markets (India). Additionally, the study also aims to analyse the risk of over dependence of start-ups on technology in the long run. The study comes up with some interesting recommendations to start-ups for the prosperity of their business and categorically suggested that technology can be an enabler but creating value is the core of any business.

Suggested Citation

  • Kaushal Kishore, 2024. "Opportunities and challenges ahead of start-ups in emerging markets in the era of sharing economy and globalisation," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 38(2), pages 207-217.
    • Handle: RePEc:ids:ijbglo:v:38:y:2024:i:2:p:207-217
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