IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v21y2018i1p74-86.html
   My bibliography  Save this article

The influence of website design on customer online trust and perceived risk towards purchase intention: a case of O2O commerce in Indonesia

Author

Listed:
  • Anggraeni Permatasari
  • Mayci Kartikowati

Abstract

PT. XYZ is the first example of e-commerce providing an online-to-offline or offline-to-online (O2O) shopping system in Indonesia. However, PT.XYZ customers still experience trust issues regarding their purchase intention within this new business model. Hence, the aims of the research reported here are to establish to what extent website design influences customer trust in and perceived risk towards purchase intention. The respondents of this research were potential e-commerce customers who have visited PT. XYZ's site in Jakarta. This study involved a quantitative approach with the data being processed through an SEM analysis. This study found that both information design and visual design positively influence customer trust. The researcher suggests that new e-commerce ventures should focus on increasing the value of information design and visual design in order to gain customer trust. This approach would reduce perceived risk and increase customer willingness to make e-commerce purchases.

Suggested Citation

  • Anggraeni Permatasari & Mayci Kartikowati, 2018. "The influence of website design on customer online trust and perceived risk towards purchase intention: a case of O2O commerce in Indonesia," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 21(1), pages 74-86.
    • Handle: RePEc:ids:ijbglo:v:21:y:2018:i:1:p:74-86
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=94097
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mustofa Rochman Hadi, 2020. "Is Big Data Security Essential for Students to Understand?," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 11(2), pages 161-170, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:21:y:2018:i:1:p:74-86. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.