IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v11y2013i2p187-209.html
   My bibliography  Save this article

Green marketing practice in Indian business environment: a conceptual review

Author

Listed:
  • Arpita Mehta

Abstract

Various regulations are framed by the government to protect consumers and the society at large. Green marketing takes into consideration the people, planet and profit in a way that takes care of the health of employees and communities and ensures efficient productivity. Every day is environment day. Google Trends reports that, on a relative basis, more searches for 'green marketing' originated from India than from any other country. Green marketing should not be considered as just one more approach to marketing, but has to be pursued with much greater vigour as it has societal and environmental dimensions. Green marketing is a phenomenon which has developed particular important in the modern marketing era. The number of Indian companies is setting the trend with green marketing initiatives and sustainability into their business practices. Government and social organisations may compel all the organisation to practice green marketing for sustainable development. This can also be viewed as a source of new opportunities to grow in today's highly competitive global environment.

Suggested Citation

  • Arpita Mehta, 2013. "Green marketing practice in Indian business environment: a conceptual review," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 11(2), pages 187-209.
    • Handle: RePEc:ids:ijbglo:v:11:y:2013:i:2:p:187-209
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=55604
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Utkal Khandelwal & Kushagra Kulshreshtha & Vikas Tripathi, 2019. "Importance of Consumer-based Green Brand Equity: Empirical Evidence," Paradigm, , vol. 23(1), pages 83-97, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:11:y:2013:i:2:p:187-209. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.