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Predictors and outcomes of Corporate Social Responsibility: a research framework

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  • Pavlos A. Vlachos

Abstract

In this study, I propose a Corporate Social Responsibility (CSR) research model focusing on the impacts of CSR on stakeholder perceptions and company outcomes. Research questions posited mainly involve a quadripartite view of the impacts of CSR. I propose a stakeholder-centric model of CSR conceptualising the factors that make company stakeholders to form assessments of CSR initiatives. Specifically, I argue that the impacts of CSR on stakeholder perceptions should be investigated using perspectives from individual-, company-, policy-, and country-level factors. Moreover, I use the relationship marketing literature, to suggest a route through which CSR likely translates into innovation.

Suggested Citation

  • Pavlos A. Vlachos, 2010. "Predictors and outcomes of Corporate Social Responsibility: a research framework," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 5(4), pages 343-359.
    • Handle: RePEc:ids:ijbget:v:5:y:2010:i:4:p:343-359
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