Integrating analytical hierarchy process and quality function deployment in automotive supplier selection

Supplier selection is considered as an important factor for the success of any industry. The global competition and increasing growth of market demand increased the need for organisations to identify and select appropriate suppliers in order to fulfil customer demands on time with high quality and in cost effective manner. This paper will use quality function deployment (QFD) to translate the company stakeholder requirements into multiple evaluating factors for supplier selection and analytical hierarchal process (AHP) to determine the importance of evaluating factors and preference of each supplier with respect to each selection criterion such as delivery, price, quality and service. An integrated model, combining AHP and QFD is developed to select suppliers strategically. The proposed model is applied in automotive parts manufacturing company in Pakistan. Qualification and final selection of the suppliers for the considered real life case are based on the proposed methodology.