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FISM for analysing the interrelationships between customer receptivity aspects

Author

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  • V.R. Pramod
  • D.K. Banwet

Abstract

The major theme of this research is to model the customer receptivity aspects of a telecom service provider organisation based on their interrelationships. ISM brings into consideration of a system of directly and indirectly related elements, which maps the complex organisational issues. In this paper, ISM has been test implemented for customer receptivity aspects of a telecom service provider organisation. Qualitative criteria are often accompanied by ambiguities and vagueness. This makes fuzzy logic a more natural approach to this kind of modelling. Therefore, the same work has been precisely analysed by fuzzy logic. The results are supported with managerial implications and scope for further research.

Suggested Citation

  • V.R. Pramod & D.K. Banwet, 2014. "FISM for analysing the interrelationships between customer receptivity aspects," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 7(5), pages 549-564.
    • Handle: RePEc:ids:ijbexc:v:7:y:2014:i:5:p:549-564
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    Cited by:

    1. Johan Krisnanto Runtuk & Poh Kiat Ng & Shih Yin Ooi & Remigius Purwanto & Arief Suardi Nur Chairat & Yu Jin Ng, 2023. "Sustainable Growth for Small and Medium-Sized Enterprises: Interpretive Structural Modeling Approach," Sustainability, MDPI, vol. 15(5), pages 1-12, March.

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