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Corporate social responsibility: are firms in Nigeria actually giving back or giving away?

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  • Olaolu J. Oluwafemi
  • Emmanuel Olateju Oyatoye

Abstract

Firms that are less rational in their socially responsible actions might just be giving away rather than actually given back because they are unable to prioritise their socially responsible efforts. The extent to which firms in Nigeria apply rational decision techniques for prioritising their socially responsible actions is unknown. Therefore, this study analysed three primary stakeholder groups to which firms concentrate their social responsibility efforts using analytic hierarchical process (AHP). Cross-sectional design, quota, simple random, and convenient sampling techniques were employed to obtain responses from 225 corporate affairs officers in various quoted companies. Responses were placed on a 3

Suggested Citation

  • Olaolu J. Oluwafemi & Emmanuel Olateju Oyatoye, 2012. "Corporate social responsibility: are firms in Nigeria actually giving back or giving away?," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 5(1/2), pages 116-129.
    • Handle: RePEc:ids:ijbexc:v:5:y:2012:i:1/2:p:116-129
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    Citations

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    Cited by:

    1. B. E A. Oghojafor & Adebola Glorious Adekoya, 2014. "Determinants of Customers’ Satisfaction in the Nigerian Aviation Industry Using Analytic Hierarchy Process (AHP) Model," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 4(4), pages 107-126, August.
    2. Adebiyi Sulaimon Olanrewaju & Oyatoye Emmanuel Olateju & Kuye Owolabi Lateef, 2015. "An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 48(1), pages 63-83, December.

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