IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v5y2012i1-2p101-115.html
   My bibliography  Save this article

Implications of an internet startup entering in a market with low level of technological adoption: case study

Author

Listed:
  • Harsha Desai
  • Kiran Desai
  • Moreno S. Francisco

Abstract

Recent writers on innovation diffusion and adoption describe why some technologies are successful while others fail. The successful technologies have been unique, exclusive and compatible with the values of the users. Users also seem to find these technologies beneficial. Furthermore, the key to successful adoption has also been the development of 'rational relationships' between the technology introducers and users of these technologies. We explore the prerequisites for successful technology diffusion and its subsequent adoption in Chile. The case shows how an internet startup faced a market that was not ready to adopt its service, from a technological perspective, and the challenges this created for its market entry strategy.

Suggested Citation

  • Harsha Desai & Kiran Desai & Moreno S. Francisco, 2012. "Implications of an internet startup entering in a market with low level of technological adoption: case study," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 5(1/2), pages 101-115.
    • Handle: RePEc:ids:ijbexc:v:5:y:2012:i:1/2:p:101-115
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=44575
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:5:y:2012:i:1/2:p:101-115. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.