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Elements impacting the adoption of m-app among the travel companies in India

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  • Debarun Chakraborty

Abstract

Nowadays, adoption of various mobile apps through smartphone is a common practice. Throughout the world, smartphone users are exposed to various apps. The purpose of the study is to find the factors impacting when the consumers are adopting the mobile apps amongst various travel organisations. Simple random sampling has been used to collect the samples from all the four metro cities of India. One hundred eighty-two responses have been collected from various areas of Delhi, Kolkata, Mumbai and Chennai. Multiple regression analysis has been used to conduct the study through SPSS v. 21. The findings of the study revealed that technological, organisational, environmental, perceived cost and perceived trust significantly affected the adoption of mobile applications by tourism organisations in India.

Suggested Citation

  • Debarun Chakraborty, 2021. "Elements impacting the adoption of m-app among the travel companies in India," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 24(1), pages 68-83.
    • Handle: RePEc:ids:ijbexc:v:24:y:2021:i:1:p:68-83
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    Cited by:

    1. Cliff R. Kikawa & Charity Kiconco & Moses Agaba & Dimas Ntirampeba & Amos Ssematimba & Billy M. Kalema, 2022. "Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model," Sustainability, MDPI, vol. 14(21), pages 1-20, November.

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