IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v13y2017i2p256-284.html
   My bibliography  Save this article

Holistic interactive system for empowering local tourism businesses: consumer acceptance of the iMelaka 360 System

Author

Listed:
  • Kamarulzaman Ab. Aziz
  • Gek Siang Tan
  • Zauwiyah Ahmad

Abstract

Inscribed as the UNESCO World Heritage City, tourism is recognised as an important source of income and catalyst of economic development in Melaka. However, an alarming downward trend can be observed from the recent tourism key indicators. Meanwhile, numerous advancements in digital technologies such as virtual reality and augmented reality now offer useful applications in enhancing the competitiveness of the tourism sector. As such, the iMelaka 360 Project is proposed to provide a holistic solution in enhancing the competitiveness of the sector and empowering the local tourism retail businesses. The innovative and interactive system serves as a platform to integrate the local tourism stakeholders. In light of the unified theory of acceptance and use of technology, this study aims to investigate users' acceptance of the iMelaka 360 System. The research framework explained 59.9% of the user's behavioural intention to use the system with playfulness expectancy (PL) as the strongest determinant.

Suggested Citation

  • Kamarulzaman Ab. Aziz & Gek Siang Tan & Zauwiyah Ahmad, 2017. "Holistic interactive system for empowering local tourism businesses: consumer acceptance of the iMelaka 360 System," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 13(2), pages 256-284.
    • Handle: RePEc:ids:ijbexc:v:13:y:2017:i:2:p:256-284
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=86342
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:13:y:2017:i:2:p:256-284. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.