IDEAS home Printed from https://ideas.repec.org/a/ids/ijbenv/v15y2024i3-4p338-357.html
   My bibliography  Save this article

Innovation in strategic planning through fuzzy methodologies: a study of the industrial context of Bogota, Colombia during COVID-19

Author

Listed:
  • Fabio Blanco-Mesa
  • Ernesto León-Castro

Abstract

The paper analyses the strategic planning in the industrial context of Bogota, Colombia during COVID-19. Because of the different perspectives and subjectivity of the topic, the objective is to use an innovative methodology based on different multi-criteria decision-making (MCDM) characteristics and fuzzy logic to analyse the problem. The methodologies used were the Bonferroni ordered weighted average (OWA) operator and the Pitchat algorithm. The study was based on five sectors with seven strategic scopes. Among the main results was possible to visualise that all the sectors find the most important scope in marketing and the less important scope in Formalisation. Finally, some specific analyses of the results for each sector are presented to visualise how the scopes of the strategic planning can change depending on the sector.

Suggested Citation

  • Fabio Blanco-Mesa & Ernesto León-Castro, 2024. "Innovation in strategic planning through fuzzy methodologies: a study of the industrial context of Bogota, Colombia during COVID-19," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 15(3/4), pages 338-357.
  • Handle: RePEc:ids:ijbenv:v:15:y:2024:i:3/4:p:338-357
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=139722
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbenv:v:15:y:2024:i:3/4:p:338-357. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=69 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.