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Effect of perceived value, risk, attitude and environmental consciousness on the purchase intention

Author

Listed:
  • Josefer De Lima Souza
  • Vilmar Antonio Gonçalves Tondolo
  • Aléssio Bessa Sarquis
  • André Andrade Longaray
  • Rosana Da Rosa Portella Tondolo
  • Larissa Martinatto Da Costa

Abstract

The study analysed the effect of perceived value, risk, attitude and environmental consciousness on the purchase intention of university students for remanufactured computers. This is a cross-sectional quantitative study. Data were collected by questionnaire; 241 students from different institutions of higher education participated. The main analysis techniques used were Pearson correlation analysis and multiple regression modelling. The results showed that there is a strong association between the constructs purchase intention and consumer attitude and a moderate association with perceived value. The results of the regression analysis indicate that the constructs consumer attitude, perceived value and risk predict 66.2% of the intention to purchase remanufactured computers. The study contribute to the literature by analysing several constructs related to the purchase intention of consumers of remanufactured computers and giving a social direction to the study of remanufacturing

Suggested Citation

  • Josefer De Lima Souza & Vilmar Antonio Gonçalves Tondolo & Aléssio Bessa Sarquis & André Andrade Longaray & Rosana Da Rosa Portella Tondolo & Larissa Martinatto Da Costa, 2020. "Effect of perceived value, risk, attitude and environmental consciousness on the purchase intention," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 11(1), pages 11-31.
    • Handle: RePEc:ids:ijbenv:v:11:y:2020:i:1:p:11-31
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