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Is the competitive strategy-performance relationship consistent across developed and emerging nations? An assessment of China, Turkey and the USA

Author

Listed:
  • John A. Parnell
  • Mehmet Ali Koseoglu
  • Zhang Long
  • Wu Yuanyuan

Abstract

Most competitive strategy studies have analysed samples in the developed world, namely the USA and parts of Europe. Cross-cultural work – particularly in emerging economies – has been limited. This paper reexamines the nature of competitive strategy in China, Turkey and the USA. Like their US counterparts, Turkish managers reported a greater emphasis in their organisations on innovation than on cost leadership approaches. However, the Chinese respondents did not follow an innovation-cost distinction when evaluating the strategies of their organisations.

Suggested Citation

  • John A. Parnell & Mehmet Ali Koseoglu & Zhang Long & Wu Yuanyuan, 2011. "Is the competitive strategy-performance relationship consistent across developed and emerging nations? An assessment of China, Turkey and the USA," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 3(4), pages 317-338.
    • Handle: RePEc:ids:ijbema:v:3:y:2011:i:4:p:317-338
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