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A Decision-Support System application in retail store location model: a case study of hypermarket in emerging markets

Author

Listed:
  • M. Hemalatha
  • P. Sridevi
  • V.J. Sivakumar

Abstract

The primary objective of this paper is to develop a suitable DSS framework to evaluate the critical factors that influences the selections of retail store location by reducing uncertainty in location decisions. Store location is a significant factor which decides the success or failure of a retail business. In planning a new retail store location, the impact of location factors like labour cost, rent, availability of skilled labour, population, economic base, legal base and competition are essential. Based on this, a framework using multi criteria decision model was developed to provide a way for the retailers to have a more comprehensive approach to the retail location decision.

Suggested Citation

  • M. Hemalatha & P. Sridevi & V.J. Sivakumar, 2011. "A Decision-Support System application in retail store location model: a case study of hypermarket in emerging markets," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 3(2), pages 158-176.
    • Handle: RePEc:ids:ijbema:v:3:y:2011:i:2:p:158-176
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