IDEAS home Printed from https://ideas.repec.org/a/ids/ijbema/v16y2024i4p477-500.html
   My bibliography  Save this article

Drivers and barriers on consumer purchase decisions

Author

Listed:
  • Nguyen Ngoc Hien

Abstract

Bioplastic is considered as a promising alternative material to mitigate the adverse effects of plastic waste on the environment. Despite many efforts to develop bioplastics, there are still many barriers to commercialisation of bioplastic products, which have received little attention in academic literature. This study aims to combine the driving factors and barrier factors in purchasing behaviour of bioplastic products in an emerging market, Vietnam. A survey using a self-administered questionnaire was conducted with 498 consumers who have used bioplastic products. Structural equation modelling (SEM) was employed to examine the research hypotheses. The results show that the extended theory of planned behaviour is suitable to explain the buying behaviour of bioplastic products. Additionally, this study also demonstrated that habit, cost perception, and inconvenience perception had a negative influence on the intention and behaviour of purchasing bioplastic products. The significance for research and practice is discussed along with the study findings.

Suggested Citation

  • Nguyen Ngoc Hien, 2024. "Drivers and barriers on consumer purchase decisions," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 16(4), pages 477-500.
    • Handle: RePEc:ids:ijbema:v:16:y:2024:i:4:p:477-500
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=141724
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbema:v:16:y:2024:i:4:p:477-500. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=249 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.