IDEAS home Printed from https://ideas.repec.org/a/ids/ijbema/v12y2020i3p243-258.html
   My bibliography  Save this article

Expanding e-government adoption in an emerging market economy: an exploratory segmentation based on socio-demographic and behavioural variables

Author

Listed:
  • Bilal Chebaro
  • Rania Fakhoury
  • David S. Baker

Abstract

This exploratory study builds on previous research in the area of e-government implementation within the context of the emerging market economy of Lebanon. Because of ongoing advances in e-government, many governments intend to serve all citizens, including the marginalised, with available and efficient electronic services. Design of these e-services requires objective consumer segment adapted variables in order to facilitate targeted education on the personal and public value of e-government. This study contributes analysis toward the selection of socio-demographic and behavioural variables to identify segment clusters of e-service consumers. The results suggest targeted public consumer segmentation in order to better serve marginalised populations in emerging market economies. The study is based on an online survey of 262 Lebanese citizens. The hierarchical segmentation analysis revealed three distinct segments with key characteristics to improve access to e-services.

Suggested Citation

  • Bilal Chebaro & Rania Fakhoury & David S. Baker, 2020. "Expanding e-government adoption in an emerging market economy: an exploratory segmentation based on socio-demographic and behavioural variables," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 12(3), pages 243-258.
    • Handle: RePEc:ids:ijbema:v:12:y:2020:i:3:p:243-258
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=109574
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbema:v:12:y:2020:i:3:p:243-258. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=249 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.