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Loss aversion and decision fatigue at the Wimbledon tennis championship

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  • Graham Mallard

Abstract

The multinomial logit analysis in this paper, which contributes to the literature that studies economic psychology in the sporting arena, tests for the effects of loss aversion and decision fatigue in the behaviour of professional tennis players as they deliver their first serves in one of the most competitive and lucrative annual tournaments in the world: the Wimbledon championships. It is proposed that the results demonstrate that the behaviour of professional tennis players exhibits loss aversion as they deal with the effects of decision fatigue. The findings have significant implications for the debate about whether experience, competition and high stakes ameliorate the effects of behavioural biases, for the design of behavioural experiments and for the construction of theoretical models of decision making.

Suggested Citation

  • Graham Mallard, 2016. "Loss aversion and decision fatigue at the Wimbledon tennis championship," International Journal of Behavioural Accounting and Finance, Inderscience Enterprises Ltd, vol. 6(1), pages 70-91.
    • Handle: RePEc:ids:ijbeaf:v:6:y:2016:i:1:p:70-91
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    Cited by:

    1. Deutscher, Christian & Neuberg, Lena & Thiem, Stefan, 2023. "Who’s afraid of the GOATs? - Shadow effects of tennis superstars," Journal of Economic Psychology, Elsevier, vol. 99(C).
    2. Nejat Anbarci & K. Peren Arin & Christina Zenker, 2019. "Tennis Serve Data May Elude Some as Serves Get Too Fast," Econ Journal Watch, Econ Journal Watch, vol. 16(1), pages 124–129-1, March.

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