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Development and validation of scale to measure minimalism - a study analysing psychometric assessment of minimalistic behaviour! Consumer perspective

Author

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  • Varghese Joy
  • Vijay Kumar Jain
  • Preeti Sharma

Abstract

This research aims to establish a valid and accurate measurement scale and identify consumer-driven characteristics for minimalism. The study has employed a hybrid approach to produce items for minimalism. Expert interviews were conducted to identify the items for minimalism in the first phase followed by consumer survey to obtain their response in second phase. A five-point Likert scale was used to collect the data. Further, data was subjected to reliability and validity check. Structural equation modelling was used to test the model. The findings demonstrated that there are five dimensions by which consumers perceive minimalism: decluttering, mindful consumption, aesthetic choices, financial freedom, and sustainable lifestyle. The outcome also revealed a high correlation between simplicity and well-being. This study is the first to provide a reliable and valid instrument for minimalism. The results will have several theoretical and practical ramifications for society and policymakers. It will support policymakers in gauging and encouraging minimalistic practices, which enhance environmental performance and lower carbon footprint.

Suggested Citation

  • Varghese Joy & Vijay Kumar Jain & Preeti Sharma, 2024. "Development and validation of scale to measure minimalism - a study analysing psychometric assessment of minimalistic behaviour! Consumer perspective," International Journal of Applied Systemic Studies, Inderscience Enterprises Ltd, vol. 11(3), pages 208-230.
    • Handle: RePEc:ids:ijassi:v:11:y:2024:i:3:p:208-230
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