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Macro issues in electronic commerce: the cultural divide

Author

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  • Janet Aisbett
  • Guilherme Pires

Abstract

Electronic commerce is reliant on technology; has a goal of adding value; and offers potential global linkage of stakeholders. These three characteristics mean that e-commerce will be vulnerable to the effects of diverse infrastructure, culture and demography of different countries. Understanding the likely impact of e-commerce and the barriers to its widespread adoption, therefore, requires understanding of the effects of complex cross-cultural issues intertwined with underlying macro issues. These issues are explored in the context of three perspectives: technical, legal and regulatory, and socio-economic. It is argued that the future of e-commerce depends on the way the macro challenges are met. Moreover, at the micro-level, effective decision-making by firms about their participation in e-commerce has to take account of the resulting macro environmental constraints.

Suggested Citation

  • Janet Aisbett & Guilherme Pires, 2003. "Macro issues in electronic commerce: the cultural divide," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 5(2), pages 369-390.
    • Handle: RePEc:ids:gbusec:v:5:y:2003:i:2:p:369-390
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    Citations

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    Cited by:

    1. Guilherme Pires & John Stanton & Ioannis-Dionysios Salavrakos, 2010. "The Interaction of Foreign Direct Investment with Electronic Commerce in Less Developed Countries," Forum for Social Economics, Taylor & Francis Journals, vol. 39(2), pages 127-143, January.
    2. Guilherme Pires & John Stanton & Ioannis-Dionysios Salavrakos, 2010. "The Interaction of Foreign Direct Investment with Electronic Commerce in Less Developed Countries," Forum for Social Economics, Springer;The Association for Social Economics, vol. 39(2), pages 127-143, July.

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