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Who are online shoppers?

Author

Listed:
  • Bijou Yang
  • David Lester

Abstract

Data from 180 respondents indicated that there was a consistent attitude-action pattern which distinguished online shoppers from non-shoppers. Internet users showed a consistent pattern in seeking information from the Internet and making online purchases. While the predictors of purchasing 15 different items online were not altogether consistent, psychological factors played a significant role in predicting positive and negative attitudes toward online purchasing and in predicting actual online purchases respectively.

Suggested Citation

  • Bijou Yang & David Lester, 2003. "Who are online shoppers?," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 5(2), pages 350-368.
    • Handle: RePEc:ids:gbusec:v:5:y:2003:i:2:p:350-368
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