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The circular economy in the Portuguese consumer's perspective

Author

Listed:
  • Mariana Neto
  • Ana Pinto Borges
  • Bruno Miguel Vieira
  • Elvira Vieira
  • Victor Tavares
  • Joana Neto

Abstract

Consumer perceptions play a key role in the recent economic paradigm known as circular economy (CE), which involves a more focused position by the business community. This study aims to understand the perceptions of consumers regarding the concept of CE and its acceptance in the involvement in practices that promote the development of new business models through cluster analysis. An exploratory study was conducted, and the sample (N = 254) was composed through surveys available from three different brands positioned in a CE business model. Three qualitatively distinct personal positions were identified among participants: 1) concern about the future; 2) CE importance; 3) new lifestyle habits. The present study has limitations, considering that the sample was centred on the consumer who chooses sustainable organisations, which creates a limitation to assess the knowledge concerning the CE in a global consumer context.

Suggested Citation

  • Mariana Neto & Ana Pinto Borges & Bruno Miguel Vieira & Elvira Vieira & Victor Tavares & Joana Neto, 2025. "The circular economy in the Portuguese consumer's perspective," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 32(2), pages 160-176.
    • Handle: RePEc:ids:gbusec:v:32:y:2025:i:2:p:160-176
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