IDEAS home Printed from https://ideas.repec.org/a/ids/gbusec/v21y2019i5p556-582.html
   My bibliography  Save this article

Examining the direct and moderation effect of psychographic and demographic factors on green purchasing behaviour

Author

Listed:
  • Yasar Shatnawi
  • Elham Hmoud Al-Faouri
  • Mohammad Al-Hayari

Abstract

This study aims to investigate the effect of psychographic and demographic factors on the green purchasing behaviour, and examine the moderation influence of demographics on the relationship between the psychographics and green purchasing behaviour. The study uses a multiple regression and PROCESS analyses for a survey conducted with a total 360 Jordanian respondents. The results revealed that the environment attitude has the strongest positive effect on green purchasing behaviour followed by social influence and personal norms. Whereas the effect of environmental concern, environmental knowledge, perceived consumer effectiveness, and skepticism is non-significant, the same results confirm for gender, age, educational level, and income level. However, the moderation influence of demographics is non-significant for most psychographics except for the interaction between age and attitude where it positively increases for people who are above 40 years old. This paper provides plausible guidelines for marketers, business, and policymakers in developing social and sustainable strategies.

Suggested Citation

  • Yasar Shatnawi & Elham Hmoud Al-Faouri & Mohammad Al-Hayari, 2019. "Examining the direct and moderation effect of psychographic and demographic factors on green purchasing behaviour," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 21(5), pages 556-582.
    • Handle: RePEc:ids:gbusec:v:21:y:2019:i:5:p:556-582
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=101869
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:gbusec:v:21:y:2019:i:5:p:556-582. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=168 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.