Diagnostics of the Enterprise Export Potential

The aim of the article is to form and develop theoretical and methodological foundations for diagnostics of the enterprise export potential, which should be understood as a process of identification, analysis and assessment of the level of potential possibility and readiness of the enterprise to implement export activities taking into account the impact of interrelated internal variables (goals, technology, structure, tasks, educational and professional potential of the staff) and factors of the enterprise external environment (customers, competitors, suppliers, intermediaries, contact audience, etc.) in order to ensure a qualitatively new level of its development and formation of its prospects. It is determined that the key business indicators of the system for diagnostics of enterprise export potential are: the level of enterprises competitiveness in the international (global) market; the level of competitiveness of enterprise products; the level of competitiveness of enterprise export products; the level of enterprise resource opportunities; the level of enterprise export performance. Prospects for further research in this direction are to develop a classification (specifically detailed list) of objectives of the enterprise diagnostics by the level of detail (element, partial, complex), taking into account diagnostics of export potential of the enterprise as part of diagnostic objective.