World financial and economic crisis and problems of social responsibility of economic subjects

The article considers the concept of social responsibility of economic subjects with the emphasis on impermissibility of avoidance to pay taxes and also on a necessity to practice socially responsible marketing. Active struggle with avoidance to pay taxes is carried out in EU. The crisis made European countries fight with the evil, which was earlier created by some of them with benefit for themselves. Small attention is paid to the struggle with this evil in Ukraine in spite of a high share of shadow economy. The article provides examples of social irresponsibility of marketing in chase of profit, revealed in industrially developed countries and Ukraine. They cause huge irreplaceable damage to society. The article justifies a conclusion that in countries, economic systems of which cannot ensure a proper level of state regulation of economy and social responsibility of economic subjects, the population is destined to be exploited by socially irresponsible subjects of business, moral and physical degradation and even extinction. The concept of socially responsible marketing, based only on the growth of consciousness of company owners and social initiative, cannot be realised widely.