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Muslim Women Switching Intention To Halal Cosmetic: Push-Pull-Mooring Model Application

Author

Listed:
  • Galuh Tri Pambekti

    (UIN Sunan Kalijaga Yogyakarta, Indonesia)

  • Septy Setia Nugraha

    (Diponegoro University, Indonesia)

  • Rizaldi Yusfiarto

    (UIN Sunan Kalijaga Yogyakarta, Indonesia)

Abstract

This study focuses on the factors that contribute to switching intentions from non-halal cosmetics to halal cosmetics by Muslim women in Indonesia. Using a questionnaire and purposive sampling, we compile data from a total of 236 women who use halal cosmetics and then apply the PLS-SEM for data analysis. The results show that the pull effect significantly affects Muslim women’s intention to switch to halal cosmetics and is moderated negatively by switching costs. By contrast, the push effect doesn’t significantly affect the intention to switch to halal cosmetics. In addition, halal awareness and switching costs directly affect Muslim women’s switching intentions from non-halal to halal cosmetics.

Suggested Citation

  • Galuh Tri Pambekti & Septy Setia Nugraha & Rizaldi Yusfiarto, 2023. "Muslim Women Switching Intention To Halal Cosmetic: Push-Pull-Mooring Model Application," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 9(2), pages 337-360, May.
    • Handle: RePEc:idn:jimfjn:v:9:y:2023:i:2g:p:337-360
    DOI: https://doi.org/10.21098/jimf.v9i2.1633
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    More about this item

    Keywords

    Halal cosmetic; Push-pull-mooring; Switching intention;
    All these keywords.

    JEL classification:

    • D19 - Microeconomics - - Household Behavior - - - Other
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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