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Consumers’ Behavioural Intention To Adopt Shari’Ah-Compliant Digital Gold Platform In Malaysia: Extension Of Utaut Model

Author

Listed:
  • Nur Hazirah binti Hamdan

    (Universiti Teknologi MARA Pahang, Malaysia)

  • Salina binti Kassim

    (International Islamic University Malaysia, Malaysia)

  • Nik Hadiyan Nik Azman

    (Universiti Sains Malaysia, Malaysia)

  • Noor Amira Syazwani Binti Abd Rahman

    (Universiti Teknologi MARA Pahang, Malaysia)

Abstract

The advancement of technology has resulted in the emergence of digital platforms, such as digital gold platforms, as alternative channels for retail investment. In this study, we investigate factors that influence consumers’ behavioural intentions towards a Shari’ah-compliant digital gold platform in Malaysia. The study incorporates trust and Shari’ah-compliance as constructs in the extended UTAUT model. Gathering data from 130 respondents and applying SmartPLS 4.0 for data analysis, the study documents the significance of performance expectancy, effort expectancy, trust, and Shari’ah-compliance. Meanwhile, facilitating conditions and social influence turn out to be insignificant. The study notes that feeling safe, secure, and transparent as well as having Shari’ah-compliant features are crucial factors that influence consumer intention to adopt the Shari’ah-compliant digital gold platform in Malaysia. It is also critical to be aware of the services provided by Shari’ah-compliant providers and financial institutions by utilising the social network within the Shari’ah-compliant finance sphere.

Suggested Citation

  • Nur Hazirah binti Hamdan & Salina binti Kassim & Nik Hadiyan Nik Azman & Noor Amira Syazwani Binti Abd Rahman, 2025. "Consumers’ Behavioural Intention To Adopt Shari’Ah-Compliant Digital Gold Platform In Malaysia: Extension Of Utaut Model," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 11(1), pages 35-62, March.
    • Handle: RePEc:idn:jimfjn:v:11:y:2025:i:1c:p:35-62
    DOI: https://doi.org/10.21098/jimf.v11i1.2035
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    More about this item

    Keywords

    Consumers’ behavioural intention; Shari’ah-compliant digital gold platform; UTAUT model;
    All these keywords.

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • G40 - Financial Economics - - Behavioral Finance - - - General
    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures

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