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AUGMENTING ISLAMIC DIGITAL PAYMENT EFFECTON MUSLIM CUSTOMER PURCHASE DECISION ON MICRO, SMALL AND MEDIUM ENTERPRISES’ (MSMEs) PRODUCTS

Author

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  • Hendra Riofita

    (State Islamic University Sultan Syarif Kasim, Indonesia)

Abstract

WTo support the role of digital transaction in improving the growth of economy, the effect of Islamic digital payments on Muslim customer purchase decision on Micro, Small and Medium Enterprises’ (MSMEs) products should be augmented. This study employs a modified Technology acceptance Model (TAM) to examine whether perceived values mediate or augment the effect of Islamic digital payments on purchase decisions of MSMEs’ products. Using data gathered from 477 respondents, we find that the perceived values do augment Islamic digital payment effect on Muslim customer purchase decision on MSMEs products. However, their augmentation for the case of cash payments is absent. In other words, Islamic digital payments and perceived values are together the predictors of Muslim customer purchase decision while cash payments are not. We also note that the Islamic digital payments are the predictor of perceived values.

Suggested Citation

  • Hendra Riofita, 2024. "AUGMENTING ISLAMIC DIGITAL PAYMENT EFFECTON MUSLIM CUSTOMER PURCHASE DECISION ON MICRO, SMALL AND MEDIUM ENTERPRISES’ (MSMEs) PRODUCTS," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 10(4), pages 735-758, November.
    • Handle: RePEc:idn:jimfjn:v:10:y:2024:i:4e:p:735-758
    DOI: https://doi.org/10.21098/jimf.v10i4.1991
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    More about this item

    Keywords

    Islam; Digital payment; Cash payment; Purchase decision; MSMEs;
    All these keywords.

    JEL classification:

    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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