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Halal Awareness: Impact On Purchasing Halal Medicines Unveiled

Author

Listed:
  • Syaifullah Al Maslul

    (Institut Agama Islam Tazkia, Indonesia)

  • Anita Priantina

    (anitapriantina@tazkia.ac.id)

Abstract

Indonesia offers significant opportunities for the halal sector thanks to its predominantly Muslim population. However, there is a notable lack of certified halal medicines, which is surprising given the crucial role that medicines play in human life. This study aims to investigate how awareness of halal practises influences Muslim consumers’ intention to purchase halal medicines, with a particular focus on the Jabodetabek region. The study is based on a total of 150 respondents and employs a partial least squares structural equation modelling (PLS-SEM). From the analysis, it is found that awareness of halal products has a significant influence on the intention to purchase halal medicines. In addition, both subjective norms and perceived behavioural control are identified as significant factors influencing the intention to purchase halal medicines. However, it is worth noting that attitude does not have a statistically significant influence on the intention to purchase halal medicines. This result may be attributed to the limited availability of halal-certified medicines, which influences the attitude of individuals in the decision-making process.

Suggested Citation

  • Syaifullah Al Maslul & Anita Priantina, 2024. "Halal Awareness: Impact On Purchasing Halal Medicines Unveiled," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 10(3), pages 587-608, September.
    • Handle: RePEc:idn:jimfjn:v:10:y:2024:i:3g:p:587-608
    DOI: https://doi.org/10.21098/jimf.v10i3.1994
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    More about this item

    Keywords

    Halal awareness; Halal certification; Halal medicines; PLS-SEM;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • D9 - Microeconomics - - Micro-Based Behavioral Economics
    • C3 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables

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